📣Why Now Is the Best Time to Jump In on Substack (Read This If You Don’t Want to Get Left Behind)
Discover why Substack is in its golden window, and how building your personal brand now can set you up for long-term visibility, trust, and growth.
The Rise of Personal Brands
We're in a new era where personal presence carries more weight than corporate polish.
Once, we followed companies. Now, we follow people.
In this post, we’ll talk about:
Why building your personal brand matters more than ever
Why Substack offers a rare window of opportunity to do it.
And how the platform is uniquely built to help you grow, build trust, and create long-term impact
Whether you're just starting out or already building something, this piece will show you how to turn your ideas into influence—and influence into opportunity. So make sure to read till the end!
🚨 Launch Announcement:
I’m officially launching my Premium Handbook for Mastering the Different Content Types on Substack a resource built to give you a head start and help you skip months of trial-and-error.
It’s packed with
Principles to understand -
Examples to inspire, and
Frameworks to Execute
So you can create with clarity, confidence, and consistency.
Take a look inside before you commit:
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But that’s not all.
For the first 24 hours of the launch, I’m extending the same offer to anyone who grabs the handbook 15% OFF + 30-day support
This special offer is available until June 27 at 12:00 AM ET — don’t miss your window!
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And if you joined the waitlist and purchase within the first 24 hours?
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This is your window to get clarity, structure, and traction on Substack—without doing it alone.
Now, Back to the Article
CEOs Are Becoming Creators and Authors
Everyone now wants to be an author and write a book.
And if not that, they want to produce content.
Just look at Steven Bartlett. He’s not just the founder of Social Chain. He’s the voice behind The Diary of a CEO podcast and author of The Diary of a Sexy Millionaire. He built a business and a massive audience around his voice.
Codie Sanchez did the same. Known for her transparency around business acquisitions and financial freedom, she now runs multiple companies all while building her brand online, one piece of content at a time.
Daniel Priestley? He’s the author of Key Person of Influence, Oversubscribed, Entrepreneur Revolution, and Scorecard Marketing. He’s also the founder of The Score App. His books and tools support his businesses, but it’s his brand that people follow.
MJ DeMarco (The Millionaire Fastlane) and Russell Brunson (DotCom Secrets) are more examples of founders turned authors because they recognize the power and depth of creating something and then sharing it with people.
And if you scroll X (formerly Twitter), it’s packed with CEOs and founders sharing lessons, tweeting insights, and showing up daily to grow their presence.
Creators Are Becoming Entrepreneurs
On the flip side, many didn’t start as founders.
They started as creators. And then, because of the trust and attention they built, they became entrepreneurs.
Ali Abdaal started on YouTube as a medical doctor sharing tips on productivity, studying, and self-improvement. What began as simple videos turned into something much bigger courses, books, digital products, affiliate partnerships, and eventually, a multi-million dollar business.
His personal brand didn’t just support his career.
It became his career.
Lena Lifts is a great example of this in action. She shares her personal routinesfitness, wellness, journaling with a growing audience of over 1.1 million subscribers on YouTube.
Through consistent, relatable content, she built a loyal community.
Now? She’s launched her line of journals, inspired by the very habits she’s been sharing all along.
Her content didn’t just attract followers—it became the foundation of her business.
So Why Is This Happening?
Here’s the deeper part:
Parasocial Relationships Are Powerful
This is the psychological phenomenon where someone forms a connection with someone they don’t know, but they feel like they do.
It’s why fans check every day to see if their favorite YouTuber has uploaded a new video yet.
It’s why a 3-minute video can generate more loyalty than a 3-month ad campaign.
Creators who show their thoughts, values, and behind-the-scenes life build deep emotional equity.
And emotional equity drives action—subscribes, purchases, loyalty, and advocacy.
Transparency is the New Currency
People want to see what’s behind the curtain.
Not just the “what,” but the “why” and the “how.”
When founders talk about what they’re building, the struggles behind the scenes, and the systems they use, it builds context. And context builds trust.
That trust becomes brand equity. And that brand equity becomes a long-term asset, far more valuable than any single product.
People want to hear from people. People trust people. People buy from people.
We’ve always craved connection.
In a noisy, digital world full of faceless brands, we lean toward individuals we feel we know.
A company can sell you a product.
But a person can sell you a belief system. A lifestyle. A way of thinking.
That emotional connection? It’s harder to form with a corporate account. But easy to build with a face we see weekly on YouTube, a voice we hear on a podcast, or thoughts we read in a personal newsletter.
People want to see the creator, not just the creation.
Whether you're a CEO becoming a content creator,or a creator growing into a business owner, the ability to build a personal brand is no longer optional.
It’s the foundation of influence.
And in today’s world, influence drives everything.
But it’s more than just influence.
A personal brand gives you presence in your field.
It gives you a network of people who know your name before you enter the room.
It gives you an audience, which means distribution, leverage, and opportunity.
With the right audience, the possibilities are endless:
Product launches, partnerships, clients, press, hires—everything becomes easier when you’ve built trust at scale.
Of course, you can build a personal brand on any platform.
So the real question is:
Why Substack?
Substack is gaining real traction.
And if you're thinking of starting a personal brand, now’s the time to ride the wave, not chase it later.
Here’s why Substack stands out right now:
(Based on the framework by Nicolas Cole in The Art and Business of Online Writing*)*
Most platforms follow a predictable growth curve:
Phase 1 – Brand new, high risk. Only early adopters show up. But if the platform succeeds, they win big.
Phase 2 – Traction begins. Funding increases. Early creators start gaining visibility and credibility.
🟢 Phase 3 – Growth stabilizes. The platform wants to increase engagement, so it prioritizes creators. Exposure is high, competition is manageable, and monetization hasn’t distorted the feed yet.
👉 This is your best window to build.
Phase 4 – Monetization begins. Ads are introduced. Reach starts getting throttled as platforms balance user experience with revenue.
Phase 5 – The platform matures. Growth slows. Organic reach drops. It's harder for new voices to break through without a paid strategy.
Where’s Substack Right Now in that 5-phased pattern?
Substack is firmly in Phase 2–3—funded, growing, and creator-friendly.
According to TechCrunch, Substack is currently valued at $650 million
It has raised $90.2 million across five funding rounds.
This means:
The platform is stable
Creators still get organic reach
Monetization is built-in
And the window is wide open
If you're building a personal brand today, this is the moment to act.
Build while the platform still helps you grow.
Now that we know why Substack is a strong and plausible platform for building a personal brand, let’s take a small step back.
Before we talk about platforms, we have to talk about why newsletters matter in the first place.
Why newsletters?
When you build a newsletter, you own your audience. If a new platform comes along, or your goals evolve, your email list goes with you unlike followers stuck inside an algorithm.
This gives you full control over your communication, growth, and direction, no matter what happens externally. It’s not just about publishing—it’s about building long-term equity.
A direct connection to people who genuinely want to hear from you? That’s powerful.
Think about the difference: someone stumbling on your TikTok vs. someone willingly letting you into their inbox. The latter is intentional. It shows commitment, trust, and alignment with who you are and what you stand for.
And that’s why newsletter subscribers are harder to earn—but infinitely more meaningful.
Every website you visit today asks for your email—and not by accident. Whether it’s in exchange for a discount, a free trial, or a gated resource, brands are dying to get into your inbox.
Why? Because they know newsletters generate direct traffic, build trust, and drive sales, all without paying for ads.
Email is the new engine of modern marketing.
And Substack is betting big on that future. It’s doubling down on intention over attention. You don’t need to game the algorithm—you just need to show up, build trust, and write something worth reading.
Substack isn’t just a publishing tool.
It’s your bridge to a loyal, aligned audience.
But this is where Substack becomes a game-changer.
Let’s be honest: starting a newsletter from scratch used to feel impossible.
If you're not already famous or well-known, why would anyone subscribe to your newsletter?
Newsletters are a high-trust medium, people don’t give up their inbox easily. Which is exactly why Substack didn’t stop at just giving you a place to publish.
Substack added Notes. Recommendations. Chat. Home feeds. Social follow.
They turned a newsletter tool into a full-fledged social media platform for writers.
Now, you don’t need a massive audience to start building one.
You can share small thoughts daily on Notes, interact with others, join conversations, and get discovered. The platform itself becomes your exposure engine.
You get the best of both worlds:
→ The intimacy and ownership of a newsletter
→ The discoverability and virality of a social feed
And that’s what makes Substack different.
It’s not just a publishing tool. It’s not just a social feed.
It’s a hybrid—a system designed to help you build trust and visibility at the same time.
So if you’ve ever thought, “I want to start a newsletter but I don’t have an audience yet,”
Substack was built for that exact stage.
Lastly, let’s not just justify why you should be on Substack
Let’s ask the real question: Why are you still not?
Why would you delay personal growth?
Want to go deeper?
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Thank you so much for taking your time to read It means a lot!🧡
- Frey.