🧍Table of Contents for Average Joe's Guide to Substack

Binge Worthy Articles on the Site: A guide to growing, writing, and thriving on Substack by building both the strategy and the human behind it.

Welcome Friends!

A lot of the time, we already know what we need to do…
But we get stuck when it comes to actually implementing it.

My goal is to help you bridge that gap of information and implementation, through practical, actionable work—resources you can use, not just read.

I like to think of this Substack journey as a holistic process—one that values not just writing and strategy, but also checks in on the human side of things.

The game we are playing is the long game.

Your habits, mindset, energy all of it matters.

And I’m here to support the full picture.

Expect more to come. Let’s keep building, together.

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This guide helps you quickly find the topics you need to grow and sustain your Substack.

From growth strategies and content planning to finding your niche and building the right habits, each section is designed to support your journey as a writer.

ALL THESE CONTENTS ARE ✨FREE✨ SO I HOPE YOU ENJOY THEM!

Jump in wherever fits you best—and happy writing!

-Frey

Substack Growth & Strategy

🧠 1. The Operational Brain

Use the platform like a pro. This is your movement system.

• The Not-So-Secret Formula for Substack Notes

• Why Substack's Subscriber Chat Might Become Your New Favorite Feature

• How to Structure Your Substack Articles for Maximum Impact

🧠 2. The Strategic Brain

Think big. Plan smart. Know where you're going.

• How to Actually Succeed on Substack: 5 Essential Skills of a Substack Writer

• Is Quantity Over Quality When Trying to Build Traction Effective?

• 4 Things to Stop Being Invisible on Substack

• 🧱 How To MAKE Them Subscribe?

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🛠️ 3. The Builder’s Hands: Content Planning & Productivity

Where strategy becomes action. Build routines. Create with focus.

Content Strategy and Management

• Automate Your Content Strategy with Notion

• The Article Pipeline: A Straightforward System to Manage the Article Writing Process

Routine

• Substack Maintenance: My 1-Hour Daily System for Consistency, Creativity, and Engagement

• Create More Intentional To-Do Lists: A Simple System for Daily Progress

• How I Managed Writing One Article Daily: A Glimpse Into My Routine

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🎯 4. The Heart: Niche & Audience

Understand who you’re writing for. Write with purpose.

• 4 Tools for Beginners to Find Their Niche

• Why Not Having a Niche Leads to Beginner’s Burnout

• Introverts or Extroverts - The Content Question You Aren’t Asking (But You Should Be!)

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🧱 5. The Enduring Muscles: Habits & Mindset

This is what keeps you going—through highs, lows, and plateaus.

Habits & Mindset to Help You Show Up and Overcome the Biggest Challenge in Substack Longevity

The Art of Showing Up

• The Habit of Consistency

• The Habit Builder: Lesson 1 – Picking the Right Habit

• Procrastination: The Gentle Art of Moving Forward

• Mediocrity Is My Superpower

• 3 Not-So-Simple Steps to Regain Momentum After Putting Your Work on Hold

• How, Where You Live Shapes Your Habits, Mindset, and Opportunities

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🔁 6. The Skin: Branding

Where your identity as a writer evolves and refines. You are your brand not just your work, it matters how and why you show up.

Building your Substack Brand

Thinking of Rebranding Your Newsletter? Here's How I Did It (and What I Learned Along the Way)

☕ Found my work helpful?
Feel free to buy me a coffee every bit of support helps fuel the hours (and caffeine!) that go into creating these resources. Nonetheless, I appreciate you being here.

Thank you so much for taking your time to read It means a lot!🧡

- Frey.

🎉 Launching Soon: The Premium Handbook for Substack Writers!

The first part of my new MASTERING SUBSTACK series is here—focused on the #1 skill every writer needs: The Matsery of the Main Content forms in Substack

Learn how to make the most of Substack Articles, Notes, and Subscriber Chat with a practical, database-driven guide full of:

✅ Bite-sized lessons
✅ Copy/paste frameworks
✅ Visual examples
✅ Strategic checklists
✅ Real platform know-how

Whether you’re writing posts, building engagement, or running community chats this guide helps you do it with purpose.

🚀 Join the waitlist below to get early access + exclusive bonuses. And keep an eye out more parts of this series are dropping soon!

There’s no shortcut to success—but this is your shortcut to learning. 🔥

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📚 Summary of Contents:

✍️ Part 1: Mastering the Substack Article

✅What makes an article valuable + how to write with purpose

✅Craft click-worthy titles (roles, tips, examples)

✅Maximize your sumtitles

✅Keep readers engaged till the end

✅Use every Substack editing tool effectively (headings, buttons, paywalls, images, etc.)

✅The ultimate article checklist to build with confidence

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🗒️ Part 2: Mastering Substack Notes

✅ How are Notes so Powerful

✅ 3 core goals of powerful Notes

✅MASTER FRAMEWORK — Theme × Structure × Principle

✅Use Substack’s Note tools efficiently

✅ Keep ideas flowing consistently

✅Know when to post Notes and why it matters

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💬 Part 3: Mastering Subscriber Chat

✅Why Chat is valuable + what it helps you develop as a Writer and How does it help the Readers: Principles you can build on for your own strategy

✅Subscriber Chat Strategy Framework (access, support, community, daily content, offers, etc.)

✅How to plan weekly Chat sessions that align with your goals

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